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Posts Tagged ‘social media’


5 Reasons Why Social Media is VITAL to your Business

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If you haven?t been effectively using Social Media for your business, it?s time to climb out from the rock you?ve been hiding under and realize the new dimension of business that you can?t afford to avoid any longer. Social Media has become a living, breathing creature in our cyber society that hasn?t stopped expanding since its inception.

You need to get into the Social Media saddle pronto partner, and here are 5 reasons why?

1. You know how to be successful, right? You do what successful people do of course. If you?ve watched TV lately, then you probably witnessed a front-runner in your industry asking you to follow, like, or add them on a Social Network.
2. About 250 million people log onto Facebook every single day. This is the biggest opportunity out there to personally connect with your prospects, clients and customers.
3. Mashable has stated that online advertising expenses were approximately $12.1 billion in the first six months of 2010. I don?t know about you, but to us that is a LOT of $$$.
4. According to YouTube, there are 24 hours of video content uploaded to the social network? every minute!
5. Twitter has become the perfect customer service channel, allowing you to interact with your social audience in real-time. It is a hub for people and businesses to organize and arrange events in their community, state, or country. Twitter has even become a vital tool in establishing a true democracy.

In just the past few years, Social Media has evolved from updates, messages, and groups, to blogs, podcasts, wikis, and a plethora of web applications that allow you to double your productivity in a single day.

If you haven?t already stopped reading this article to start expanding your Social Media presence, then you must really like what we have to say. You may even click our share button! If you have some more time, click to read another great blog with tips for implementing your social media strategy and how you can help your business with HOPE Studio Online. Have a great day!


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Why Twitter Effectively Builds Your Audience Quickly


In the age of information, lightning fast feeds run rampant with updates, information and links. You want to connect with your audience often, but which social network is going to be most efficient in doing so without cutting through all of the red tape? We would like to shed some light as to why Twitter has become a primary tool in effectively driving traffic to optimize your social media business opportunities as well as your business website.
So without further ado, here are some of our top reasons you should be tweeting:

Keyword and hashtag based searching

Twitter offers a few simple and effective search methods to find your targeted audience and what they are tweeting about. Twitters keyword search at search.twitter.com is a simple way to find potential followers that are talking about your desired topic in real time. If you want to hone in on a closer knit group of communicators, a focused topic, or a current event, Hash tags (#) are often connected to a word or abbreviation that describes the subject of conversation. Using hash tags in searches will keep in you in the loop when it comes to relevant people and information in your niche.

Simple Layout

There?s a plethora of social networks crawling the World Wide Web these days and when it comes to accessibility, we go tweeting. Twitter offers a simple layout that has most of its capabilities and information on its main page that you can navigate from directly. Who you?re following, your list of followers, and the Twitter lists you?re in are placed conveniently at the top of your home page. All of your tweets, and people tweeting @ you are also grouped closely together. The basic and easily accessible functionality of Twitter allows you to quickly find the industry leaders and potential followers that are going to help you ?tweet your way to the top.?

Geo-coding

Whether you own a local or global business, you?ve more than likely heard the phrase ?Location, location, location?. This adage has made a slight, yet technologically pleasing transformation into the world of e-business. Geo-coding reveals what people are talking about from Chicago to Cairo! You can add a geo-code to a twitter keyword search to accomplish everything from finding local audiences to analyzing a demographic by location. With the right tools, you can stream multiple geo-code feeds to maximize twitter impact.

The immeasurable value of Twitter is still in the early stages of its potential utility. You can see how we?ve made twitter successful for businesses by checking out our portfolio. What?s better? We?ll even give you 5 more reasons Social Media is important for your Business. Click here to read our blog.


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Easy tips to help you implement your Social Media Strategy


Social Media is becoming an increasingly useful business tool to facilitate Customer Support, Sales, Marketing, Public Relations, and even HR. It all seems easy when you get started with Social Media, until you start diving into the never ending rabbit hole of tools, plug-ins, apps, and dashboards that are constantly changing the way you manage your business online.

Luckily, there are people like us at HOPE Studio Online that enjoy mucking through articles and websites all day to find the best ways to interact with your target audience, and we decided to share a few of our favorite tips with you.

Updating your Social Networks:

Unless you?re new to the Social Media scene, you?ve probably signed up for a few social networks already. Two of the most important social networks on the social scene are Facebook and Twitter. A cyclical effect is best created from using these two social networks in conjunction for your business or brand marketing. If you want to create a positive effect for your e-conomy, the quality of your updates are vital on these two social networks. Keep your content fresh and flavorful with proper grammar and punctuation or send your leads somewhere else, it?s really that simple.

Staying current in the global Socialsphere:

The internet is alive and buzzing 24/7, so sending out content on the same schedule is a must. Your global audience wants access to your latest social media content on their time schedule, so the local 9-5 isn?t going to cut it. With a Social Media Dashboard you can schedule content to post around the clock. You can also monitor your feedback, page activity, and see who is clicking the links you post. You can use dashboards online, or even install a social media plug-in for your current browser.

Engagement: A key ingredient to Social Media Success

The days of distributing your message through one way communication channels are over. If you want to succeed in ?Business 2.0?, you?re going to have to actively engage your audience. Along with posting great content on your social networks, you need to find out who?s talking about what in your industry, and start networking with them! Follow industry leaders to share current content and great ideas. Your audience ranges from leads to collaborative opportunities that can help maximize your social efforts.

Unless you?re already a household name or there was a video posted online with you doing something crazy, people don?t know who you are? yet. Make yourself well known in your specific community and before you know it, you?ll be a go-to for industry information and remarkable content!

For more social media consulting, or to request a marketing plan for your business, click here to request a free analysis of your company from HOPE Studio Online.


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