Social Media is becoming an increasingly useful business tool to facilitate Customer Support, Sales, Marketing, Public Relations, and even HR. It all seems easy when you get started with Social Media, until you start diving into the never ending rabbit hole of tools, plug-ins, apps, and dashboards that are constantly changing the way you manage your business online.
Luckily, there are people like us at HOPE Studio Online that enjoy mucking through articles and websites all day to find the best ways to interact with your target audience, and we decided to share a few of our favorite tips with you.
Updating your Social Networks:
Unless you?re new to the Social Media scene, you?ve probably signed up for a few social networks already. Two of the most important social networks on the social scene are Facebook and Twitter. A cyclical effect is best created from using these two social networks in conjunction for your business or brand marketing. If you want to create a positive effect for your e-conomy, the quality of your updates are vital on these two social networks. Keep your content fresh and flavorful with proper grammar and punctuation or send your leads somewhere else, it?s really that simple.
Staying current in the global Socialsphere:
The internet is alive and buzzing 24/7, so sending out content on the same schedule is a must. Your global audience wants access to your latest social media content on their time schedule, so the local 9-5 isn?t going to cut it. With a Social Media Dashboard you can schedule content to post around the clock. You can also monitor your feedback, page activity, and see who is clicking the links you post. You can use dashboards online, or even install a social media plug-in for your current browser.
Engagement: A key ingredient to Social Media Success
The days of distributing your message through one way communication channels are over. If you want to succeed in ?Business 2.0?, you?re going to have to actively engage your audience. Along with posting great content on your social networks, you need to find out who?s talking about what in your industry, and start networking with them! Follow industry leaders to share current content and great ideas. Your audience ranges from leads to collaborative opportunities that can help maximize your social efforts.
Unless you?re already a household name or there was a video posted online with you doing something crazy, people don?t know who you are? yet. Make yourself well known in your specific community and before you know it, you?ll be a go-to for industry information and remarkable content!
For more social media consulting, or to request a marketing plan for your business, click here to request a free analysis of your company from HOPE Studio Online.